Flowerbar

Brand Identity

Flowerbar is a conceptual cocktail haven set in the heart of Los Angeles, a city known for its flair and appreciation for the art of mixology. This fictional bar boasts an intimate yet ever-evolving menu, offering a curated selection of seasonal floral cocktails that make each visit unique. Drawing inspiration from the lush vibrance of blooming flowers and the chic edginess of LA nightlife, Flowerbar's brand identity is a perfect balance between bold sophistication and gentle allure.


The visual design of Flowerbar leans into a rich, slightly dark color palette, with deep emeralds, dusty pinks, and muted golds, contrasted by soft, pastel florals and sharp, geometric accents. The typography is both stylish and approachable, combining clean lines with a modern, slightly rebellious twist. This aesthetic mix exudes the vibe of a hidden, exclusive spot, where patrons can savor innovative drinks in a setting that feels both upscale and welcoming.

The essence of Flowerbar's brand is rooted in its commitment to creative, floral-inspired cocktails that reflect the natural rhythms of each season. The result is an experience that feels fresh and intimate, attracting a clientele that appreciates artistry, surprise, and a touch of botanical beauty. With a name like Flowerbar, the identity is ultimately a celebration of nature, seasonal rhythms, and the spontaneous elegance of an LA night.

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Lazy Merch - Woosung