KCON USA 2022

Brand Identity, Event Merchandising, Apparel Design

Branding and apparel design concepts for KCON USA 2022, featuring bright pops of color, cute animal mascots and hand drawn graphics. Our goal was to maintain brand awareness while creating a brand new campaign for the 2022 convention season.

Ultimately, this concept was mainly used for KCON x Artist merch during the Los Angeles live event.